The Future of Social Media Advertising Dollars

by Gerard on December 15, 2006

We have all seen major changes this year in advertising revenue generating social media companies.

YouTube and MySpace acquisitions have paved the avenue to, what some consider, the next bust. Major companies seem to be spending more and more of their advertising budgets on the social phenomenon. These life changing and viral ways we now scour the web are, without a doubt, stirring up conventional advertising. So…

How much revenue is the Social Media marketplace generating?

Researching …. … … …

ok, I’m back!

This may not be news to some of you … found this over at the Internet Advertising Bureau..

NEW YORK, NY (November 14, 2006) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP today announced that Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006. The 2006 third quarter revenues represent a 33 percent increase over $3.1 billion in Q3 2005 and a 2 percent increase over the Q2 2006 total of nearly $4.1 billion.

Read the full article here.

More great coverage of this over at GigaOM here and here.

How long will growth continue? 1,2,5,10 years? How much of the 4.2 billion is from social media?

[tags]social, media, advertising, revenue, projections[/tags]

{ 1 comment… read it below or add one }

1 Scott Schroeder 12.15.06 at 7:26 am

Great poost, great points, loving the inspiration and resulting motivation. You’ll have to forgive me for answering two questions with two questions but… Are we on an easy-money binge or are we simply paving the way for the future of technology? Like manufacturing replaced farming, what will replace web applications and social media advertising?

Leave a Comment

You can use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>